As for the top line, the profit ratio has improved from 10.1% to 12.5% in 478.8 million euro that becomes 2.5% increase from 467.1 million euro of the previous year according to it.
The numbers of sales increased from 2406 of the previous years to 2430, and became the log of the all-time high of Lamborghini while it was in the global economic slump.
The numbers of sales of the United States is 741 that becomes 20.3% decrease, and the share of the United States that occupies it to sales of the entire world is a setback in 30.5% from 38.7%.
On the other hand, the numbers of sales of Europe was steady, dropping remained to one digit level in a conventional marketplace such as Germany and Britain, and the numbers of sales of Italy that was the base ground became 230 of the proportion 10% increase of the previous year. Italy became the second eyes with a big marketplace by this sales increase in the world.
A big expansion of the numbers of sales is due to the Middle East and Far Eastern Asian market, and the log of 166 numbers of saleses that become 66% increase in United Arab Emirates especially. Moreover, about the proportion twice of the previous year 72 are sold, and the sales share of the Middle East and the Far East has increased from 15% to 21.8% also in China.
The sales setback such as the United States is shape set off by the growth of such a new marketplace.
The production control reflecting a severe cost management and the market though it is done, the view in 2009 is "It cannot help receiving the influence of ..saying as the low production manufacturer.. finance crisis" of Outomobiri Lamborghini president, CEO, and Vinkelman. Concretely, it was described that it corresponded by the reduction of working hours that had been scheduled in May since contract employee's adoption, the support of the trade union, the strengthening of special training and the qualification, and February.
The long term strategy is assumed, and moreover, the maintenance lingua research and development is done, and Lamborghini is assumed to be going to keep constantly announcing a new model to the age by the pace of one minimum in the future.
The source
http://response.jp/issue/2009/0417/article123460_1.html
The numbers of sales increased from 2406 of the previous years to 2430, and became the log of the all-time high of Lamborghini while it was in the global economic slump.
The numbers of sales of the United States is 741 that becomes 20.3% decrease, and the share of the United States that occupies it to sales of the entire world is a setback in 30.5% from 38.7%.
On the other hand, the numbers of sales of Europe was steady, dropping remained to one digit level in a conventional marketplace such as Germany and Britain, and the numbers of sales of Italy that was the base ground became 230 of the proportion 10% increase of the previous year. Italy became the second eyes with a big marketplace by this sales increase in the world.
A big expansion of the numbers of sales is due to the Middle East and Far Eastern Asian market, and the log of 166 numbers of saleses that become 66% increase in United Arab Emirates especially. Moreover, about the proportion twice of the previous year 72 are sold, and the sales share of the Middle East and the Far East has increased from 15% to 21.8% also in China.
The sales setback such as the United States is shape set off by the growth of such a new marketplace.
The production control reflecting a severe cost management and the market though it is done, the view in 2009 is "It cannot help receiving the influence of ..saying as the low production manufacturer.. finance crisis" of Outomobiri Lamborghini president, CEO, and Vinkelman. Concretely, it was described that it corresponded by the reduction of working hours that had been scheduled in May since contract employee's adoption, the support of the trade union, the strengthening of special training and the qualification, and February.
The long term strategy is assumed, and moreover, the maintenance lingua research and development is done, and Lamborghini is assumed to be going to keep constantly announcing a new model to the age by the pace of one minimum in the future.
The source
http://response.jp/issue/2009/0417/article123460_1.html
