Fuji Heavy Industries Ltd/subaruの最近のブログ記事

Fuji Heavy Industries clarified the policy of turning on new "Regashi" of a leading car that restyled in the eighth and May and started selling in Japan to China and Australia within the year. It sells it also in the United States and Europe before this between summer and autumn. It is thought that it wants to hit a worldwide car depression with the popular model as the weapon that can be called "Face" that represents Fuji Electric and to do to the returned trump card.

Fuji Electric is sales of new Regashi and stopped "..success.. experience" influences it in an ardent backdrop as an overseas deterioration in earnings is minimum in serious weak sales.

In fiscal year 2008, overall improvement lingua medium SUV (MPV for sports) is a maintenance lingua as for the consequence and good that matches to needs of the compact car in North American market etc.Therefore,, Brand image..high..rising demand..expectation..see.

- It usually overturns after one year.
"The charm of the merchandise lineup is a key. "The Ico president had confidence excluded increasing the sale in Narrator and the future so previous of new Regashi in the symposium in May.

Regashi that appeared for the first time in 1989 is the fifth generation in this time, too. The devoted fan is not a little from features that can steady run.
It is in the simultaneous production situation in not only Japan-domestic but also the United States already.

The infusion pace of Regashi to foreign countries is "It is considerably faster than the old model. " according to Fuji Electric. The executive of Fuji Electric : though the start of an overseas sale is from now on after one year a domestic sale for the old model. ｢In the car depression and it is necessary to supply a popular model to the world as soon as possible. When a new infusion is delayed, keeping from buying the old model might go out, and it become the easing factor of bottom line. ｣It explains. 

Japan and the world monthly target that aims is 15,000 including foreign countries. The domestic sale is merely 3000 among these, and foreign countries (12,000) are scheduled for 80 percent to be relied on. 7500 and 2000 Europe, 1000 Australia, and 500 etc. China of the break-down in North America. No ..another executive.. ..expectation.. Yama , saying that "..'Regashi'.. Yasui ..the establishment of the brand image.. ..the acceptance of the side of the size of the body etc. in foreign countries..".

Actually, it is certain that Fuji Electric is fighting bravely compared with the bottom line of Japanese manufacturer in fiscal year 2008 in foreign countries.
In an overseas numbers of sales of Toyota Motor, 5 million 622 thousand, the preceding fiscal year proportion 16.4% decrease, and Honda are 10.5% for 2 million 961 thousand decreases.
Fuji Electric is 377,000, and it stays in dropping 2.9% decrease for this.
The pulling (tendon In) post is medium SUV "Forester" of the infusion lingua in the spring of last year.
Power , saying that "Last year is 'Regashi' at 'Forester' and current year" (forest president).

- Enrichment key to sales network
However, there is respect of "Double-edged sword" in the strategy of the Regashi request, too. Even if it is high, sales are good or it is inactive, the influence on bottom line is inscrutable to the ratio of Regashi that occupies it to the sales model of Fuji Electric in the number base with 2-30 percent.

Originally, Fuji Electric is strong in markets of advanced nations, and not hardening in the young country including China yet is the realities in the assessment of Regashibrand. How is the sales network enhanced in such country and a region, and will the brand be penetrated in the future?The difficulty got over has accumulated, too.

The source
The diagramatic chart http://www.business-i.jp/news/sou-page/news/200906090021a.nwc "Numbers of sales of Fuji Heavy Industries" is http://www.business-i.jp/news/sou-page/news/200906090021a2.jpg Fuji Heavy Industries.
http://www.fhi.co.jp/

Japan is good country!
http://japan-power.net/
PLEASE come here!

Fuji Heavy Industries announced that the price of electric car (EV) "Plug-in Stella" put on the market in the fourth and July would be 4 million 275 thousand yen.
It will be possible to buy it substantially for about 2.9 million yen the schedule of the delivery from the country to the purchaser as the subsidy object ..this car.. car for the next generation car promotion 1.38 million yen if the delivery is requested and it is perceived.
This car moreover normally matches with ..100% of the eco-friendly car reduction of taxes of the government.. duty free object ..an owing motor vehicle weight tax and the purchase tax.. and 134,700 yen is exempted.

"Plug-in Stella" is EV that this company developed based on mini-passenger car "Stella", and cruising ranges are 90 kilo.
It takes about five hours for the charge from the state of the sky for about eight hours by using the lithium-ion battery by 200 volts in domestic AC power source of 100 volts. Moreover, it will be possible to charge it up to 80% of the power resource by using the dedicated boost charge pond in 15 minutes.

The delivery is chiefly begun by the corporation in the end of July, and about 170 will be supplied only in fiscal year 2009.

The source
Http://sankei.jp.msn.com/economy/business/090604/biz0906041343010-n1.htm Fuji Heavy Industries
http://www.fhi.co.jp/

Japan is good country!
http://japan-power.net/
PLEASE come here!

Fuji Heavy Industries completes the reorganization of the domestic sale company in March, 2010.
Digging up the closed store has already been finished.
Closure and the urban area are made an emphasized region centering on an unprofitable store local where the sales ratio of light cars is high.
The number of bases that is about 550 stores is decreased according to schedule in April, '08 by 10 percent, and, at first, business is started in about 500 bases in March.

This company withdraws from the production of lights taking the opportunity of collaboration with Toyota Motor, and has increased goods in stock of the enrollment car.
The strategy that concentrates the resource on the enrollment car business becomes full-scale by completing the selling company the reorganization on the sales side. Do the deep plowing of the urban area to be able to expect the sales increase of the enrollment car.
The provinces where the population is few are also the store where 90 percent of sales depends on the light, and close mainly such a base.

The number of stores was narrowed to about 530 shops by the end on May this year. The sales environment that changed suddenly due to the finance crisis last September is ascertained, and it adjusts it finally though the store of the remainder also applies the prospect to closure.

The source
http://www.nikkan.co.jp/news/nkx0420090602bebc.html